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Groupe Pierre&Vacances - CenterParcs
- CRM Team Leader, Benelux & Germany
2011 - maintenant
- Database Management - Pierre&Vacances - Center Parcs
- Business Intelligence & customer behaviour
- Central marketing reporting
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Music Hall Group
- Direct Marketing Manager
2009 - 2011
- Business-to-business : VIP services & event services. Database & loyalty strategy.
- Business-to-consumer : ticketing & events (locations in Brussels - Forest National, Antwerp & Ghent). CRM , database & e-marketing strategy
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Brussels Airlines
- Head of CRM & Loyalty
2007 - 2009
1- Loyalty programme management & development ;
2- Database management : Privilege programme & online databases ;
3- Revenue Management; Monitoring & development of Marketing Partnerships (Delhaize, American Express...) & Data sharing ;
4- Set-up of CRM strategy & roadmap (Acquistion & Retention plans).
