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Patrick BOUGARD

Magny-les-Hameaux

En résumé

Senior Sales & Marketing director with local and international management experience ready for General Manager role.

20 years of B2C & B2B management experience (Procter & Gamble, Newell Rubbermaid, Hilti) with proven track record in: strategy development & deployment, building motivated and performing teams, P&L management, numerous successful product launches. Change management, comfortable with matrix & multicultural organizations, ability to communicate from 1st line to CEO, developing and learning new skills.

Core skills: People management & development, Results through people, Change management, Learning agility, Organizational skills, Analytical with synthesis capacity.

Fluent in: English, French and Dutch. Basic command: German, Spanish.

Lived & worked in: Belgium, Germany and France.

Mes compétences :
Marketing
Leadership
Sales
Conduite du changement
Career management
Management
Change Management
Profit and Loss Accounts
synthesis skills
strategy development & deployment
develop a vision
corporate Sales
business continuity
Staff Development and Training
Product Development
Procurement
People management
GERMAN TRAINING
FMCG
Equities

Entreprises

  • Hilti - Sales & Customer Service Director Belgium-Luxembourg

    Magny-les-Hameaux 2014 - maintenant As member of the Management Team, I am working as Sales & Customer Service Director leading a team of 65 reports managing over €30M turnover. My key responsibilities consist in: strategic and operational sales management to deliver the sales targets (including Key Accounts), organizational transformation/change management, people management & development.

  • Hilti - Area/Regional Sales Manager Large Cities (Belgium)

    Magny-les-Hameaux 2013 - 2014 • Sales leadership broadening assignment
    • Complete sales team management (10 people): staffing, coaching, motivation, people development & results
    • Implementing structured approach to largest accounts moving from ‘spot selling’ to account management

  • Hilti - Marketing Director Belgium-Luxembourg

    Magny-les-Hameaux 2008 - 2012 As member of the Belgium & Luxembourg Management Team, I led a team of 27 Marketing professionals. My main achievements consist in: raising the level of the marketing team towards sales, new product launches (120 products launched driving new products share in total turnover from 15% to 30%), organizational transformation transitioning the team towards a matrix structure, people management & development with over 30 people developed in 4 years.

  • Newell Rubbermaid - European Marketing Director, IRWIN Industrial Tools Europe

    Boulogne-Billancourt 2008 - 2008 - 20 reports (incl. remote management), €150M sales, €5M budget
    - Position based in Munich, Germany
    - European Marketing leader driving global strategies to achieve regional targets
    - Launch common EMEA brand building program (above & below-the-line)
    - Activation of the IRWIN Porsche Supercup (car racing sponsorship). Result: brand visibility, over 100 decision makers of major customers attending the races
    - Owner of the ‘learn’ strategy: 1) structured training program for internal and external customers, 2) field specialists team (7 people) visiting jobsites, demonstrations at trade fairs, customer events

  • Newell Rubbermaid - Europe Channel Marketing Director - Irwin Industrial Tools

    Boulogne-Billancourt 2005 - 2007 - 14 reports, €100M sales, €1,5M budget
    - Position based in Boulogne-Billancourt, France
    - Launch a Pan European go to market strategy driving consistent execution across countries.
    - Implement a Pan European promotional approach.
    - Key Account renewal plan

  • Newell Rubbermaid - Marketing Director France Belgium, Home Decor

    Boulogne-Billancourt 2004 - 2005 - 7 reports, €55M sales, €2,5M budget
    - Position based in Roissy, France
    - Change management: business continuity driving a restructuring & building a new Marketing team
    - New product development upgrade: vision, roadmap and launch activities.
    - Launch a product count reduction.
    - Profit and loss responsibility for all product ranges

  • Newell Rubbermaid - European Marketing Manager - Home Decor

    Boulogne-Billancourt 2002 - 2004 - €150M sales, Matrix structure
    - Leading European strategy to maximize volumes and profit for 2 business units. Results: first European product launch with national listings across 4 geographies
    - Change Management: launching a Pan European marketing team: set-up matrix organization, building common goals, overcoming resistance to change, getting buy-in of local subsidiaries
    - New products leader: opportunities identification and prioritization, development with R&D, marketing mix definition, procurement (incl. with Asia), launch with local markets

  • Procter & Gamble - Brand Management (Belgium & Germany)

    Asnières-sur-Seine 1996 - 2002 - Marketing mix owner: brand equity translation and implementation through all parts of the mix (advertising, point-of-sales communication, promotions, pricing, direct mailings)
    - Sales assignment (6 months), Carrefour account team (customer presentation, category management)
    - Global project management and coordination of multifunctional teams
    - Market research manager (3 years): consultant for general managers & marketing directors. Learnings: put customers central in decision making, developed analytical and synthesis skills
    - People management (2 reports): recruiting, coaching, motivation and appraisal
    - 3 years international assignment in Frankfurt, Germany

Formations

  • EHSAL (Brussels)

    Brussels 1994 - 1995 Postgraduate diploma in marketing management

  • ICHEC ( Institut Cathol. Hautes Etudes Commerciales ) (Woluwé St Pierre Bruxelles)

    Woluwé St Pierre Bruxelles 1990 - 1994 Bachelor degree in Business Administration

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