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Nancy DELHALLE

BRUXELLES

En résumé

I’m an entrepreneurial management/marketing consultant with +20 years C-level marketing & communication experience (advertiser/agency - national/international - above/below/digital/media - B2B/B2C - FMCG/services).

I’ve successfully co-founded an integrated and innovative communication agency (strategy, creation, digital and media under one roof) and integrated it into an international group.

I worked over the past years for companies such as Amnesty International, Axa, BMW, Bonne Maman, Coca-Cola, Fanta, Ethias, ING, Jaguar, Lactalis, L’Oréal, Shell, Weight Watchers, etc.

Core competencies: marketing & communications management with strong strategic, organizational & negotiation skills. True passion for innovation that deliver solutions and performance.

I'm currently active as freelance consultant through my own company Gravity Consulting.

My domains of expertise are:
- General marketing & communications management
- Strategic planning
- Rebranding
- Content management
- Corporate communication
- Defining & implementing marketing plans
- Media planning
- Digital transformation & e-commerce
- Project management
- Team coaching (certified MBTI)
- Change management

I’m active in these industries:
- Financial services
- Automotive
- Retail
- FMCG
- Audiovisual
- Advertising
- Media

MBTI Profile: INTJ

Mes compétences :
Rebranding
Strategic planning
Content management
Corporate communication
Defining & implementing marketing plans
Media planning
Digital transformation & e-commerce
Project management
Team coaching (certified MBTI)
Change management

Entreprises

  • Serviceplan Benelux - Managing Partner

    2009 - 2016 CEO of Serviceplan, Gonzales, Mediaplus & Plan.Net Benelux (> 80 people).

    • Nurturing the agency's creative capability and guiding the company profitably through customer, economic and technology changes.
    • Devote considerable time to the customers in order to understand their business, expectations and needs.
    • Working with account teams to craft strategies, develop creative approaches and manage budgets.
    • Responsible for the agency's future and sets short- and long-term goals and objectives.
    • Evaluate the potential of acquisitions, pursuing a new specialization and establishing affiliations with agencies in other countries.
    • Contributes to employee development and the agency's ability to attract top talent.
    • Through membership and participation in industry associations and community organizations, they work as agency ambassadors to increase the company's brand awareness.
    • Board responsibilities

    Specialties: B2B and B2C communication, through-the-line advertising, media, digital, social and mobile.

    Customers: Amnesty International, Axa, BMW, L’Oréal, ING, Weight Watchers, Shell and many others...

  • Gravity Consulting - Owner

    Levallois-Perret 2009 - maintenant Management/Marketing/Digital transformation Consultant with +20 years C-level marketing & communication experience (advertiser/agency - national/international - above/below/digital/media - B2B/B2C - FMCG/services)

  • Grey Worldwide - ACCOUNT DIRECTOR

    2008 - 2009 Grey Worldwide (for Procter&Gamble Western Europe)
    * Leading Mister Proper's creative and advertising strategies for five countries
    * Leading a team to provide the upmost level of customer service
    * Liaising with P&G at a senior level on a day-to-day basis
    * Completing campaigns to a specific schedule and within an agreed budget

  • Ethias Bank&Insurances - HEAD OF MARKETING COMMUNICATIONS

    1996 - 2008 * Management of integrated communication, media and digital campaigns, for a direct
    bank/insurance company for the B2B/B2C/public sector.
    * Manage company brand and reputation
    * Ensure that the public views the organization favorably and attract new customer
    * Create and launch marketing campaigns above, below and digital
    * Drive corporate strategy
    * Develop branding initiatives and external media relations
    * Determines communications strategy and execute programs to deliver communications
    objectives throughout the organization
    * Develop communication strategies for delivery of corporate culture and business strategy
    * Manage media relations and maximize media opportunities
    * Develop delivery and packaging plans for corporate messages
    * Develop external publications such as newsletters, releases, email announcements, planned
    publications, on-line, intranet, video, special projects and assignments
    * Create rich and creative content that is optimized for social networks and search engines.
    * Hire and train a team

Formations

Réseau

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