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Luc PIRENNE

BRUXELLES

En résumé

Mes compétences :
Vente
Management
Marketing
E-commerce
Direction générale
Partenariats stratégiques

Entreprises

  • Kiala - Directeur Général Kiala Benelux

    2014 - maintenant • Full P&L responsibility
    • Managing a team of 90+ employees and workers
    • Double digit revenues and profit growth
    • Securing smooth integration with UPS systems and culture, together with the gradual migration of the Kiala brand/customers/Kiala Points/people/operations to UPS

  • Kiala - Vice-Président Marketing et développement international

    2007 - 2013 P&L responsibility for Austria, Spain and UK.
    • Launched Kiala in these 3 countries, supervizing the various launch aspects: Sales, F&A, HR, Network, Operations….
    • Member of Kiala Corporate executive committee
    • Supported several fund raising
    • Supported the Kiala sale to UPS

  • Kiala - Directeur Marketing & Alliances Stratégiques

    2001 - 2006 • Supported the launch of the company in Belgium in 2001, in the Netherlands and France in 2003.
    • Led the Marketing & communication activities (B2B & B2C)
    • Prospection campaigns for the countries sales forces, new market segments prospection.
    • Qualified, developed and introduced several new innovative services extensions, leading multi-functional teams.

  • Procter & Gamble - Customer Marketing Manager

    Asnières-sur-Seine 1999 - 2001 Customer Team Marketing Manager for Delhaize & Carrefour Belgium. Set categories strategic positioning & business planning within sales department and aligned with retailer, based on better shopper understanding/focus. Led category management projects. Developed unique partnerships and communication plans between P&G and retailers.

  • Procter & Gamble - Brand Manager

    Asnières-sur-Seine 1994 - 1999 Managed several of P&G largest brands like Pampers, Pantene, Head&Shoulders, Bounty
    • Qualified/introduced new brands (Pantene, Head&Shoulders, Bounty) and variants. Led the exploitation of key product upgrades. Led the development of several Euro projects.
    • Defined profit, volume and share objectives for the annual budgets of the brands I was in charge of. Recommended strategies and plans to reach these objectives
    • Day to day management of a brand involving, data analysis, consumer research, concept development, advertising development, media planning, partnership program development, direct marketing conversion program.

Formations

  • ICHEC Brussels Management School (Brussels)

    Brussels 1989 - 1994 Ingénieur Commercial

    Président du cercle des étudiants de l'Ichec (CICHEC)

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