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Laura SCHAEFER

LONDRES

En résumé

Mes compétences :
Communication
Marketing
Gestion de projet
Management
Télécommunications
Publicité

Entreprises

  • Corbis Images - Senior account executive

    2015 - maintenant
  • Orange Business Services - Marketing Stratégique

    Paris 2012 - 2012 • Implementation of the operational Marketing plan in accordance to the sales objectives in the Network field
    • Understand/ Analyse the clients needs and behaviour within the commercial activities related to the Operational Marketing Plan
    • Contribution to the creation of external customers’ referencing & creation of a weekly newsletter
    • Development of relevant marketing tools as part of the launch of marketing campaigns (assistance to the Operational Marketing Manager and the communication Manager)

  • McCann Erickson - Key account Manager Assistant

    New York 2010 - 2011 Key Account: L'Oréal Paris - Maquillage & Colloration
    • Working with the editorial and creative teams to come up with ways to best represent the client and also meet their budgets
    • Meeting with clients and understanding their needs, aims and objectives
    • Competition & Market analysis (R&D): Analyse the current competition in the ‘Maquillage’ and ‘Colloration’ Market
    • Monitoring of internal processes in coordination with the department of services
    • Advertisement optimization before implementation, proof reading copy and own project of realising print advertising for a trade show

Formations

  • University Of Lincoln

    Lincoln 2013 - 2015 Master of Science in Marketing

    Main courses: Integrated Global Communications/ Cybermarketing/ Global Relationship Marketing/ Consumer Behaviour and Retail Marketing Strategy/ International Marketing Planning/ Luxury Brand Management/Corporate Finance
  • Reims Management School - RMS

    Reims 2011 - 2013 DESEM

Réseau

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