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Hongfeng CHEN

SHANGHAI

En résumé

Plus 10 ans experience en Chine et en France dans le commerce, marketing, le developpement des affaires internationles.

Mes compétences :
Développement des affaires
Marketing
Vente

Entreprises

  • Leader Momentum International - Directeur commercial/marketing (in Shanghai)

    2012 - maintenant * Prospect famous international brands to be their exclusive distributor in Greater China (got 5 brands within 6 months).
    * Develop and implement marketing strategy and distribution strategy in China.
    * Define the markets, opportunities, and business models for each brand’s development in China. Seek the new distributor.
    * Work in close collaboration with the distributors to execute the Sales and Marketing Strategy.
    * Build partnership with all relevant strategic partners in developing strategic cooperation.
    * Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
  • Royal Canin - National Sales manager for veterinary Channel (China/France)

    AIMARGUES 2007 - 2012 * Responsible for the sales of veterinary clinic channel in China & achieved high growth target.
    * Established the veterinary diet development strategy in short term & long term in accordance with the global strategy and China market dynamics.
    * Strongly enhanced the professional brand & image in the channel.
    * Developed innovative business model, promotion activities.
    * Monitored efficiently the execution of action plan.
    * Built the most professional sales team of the company.
  • MAS Consulting Development - Consultant (in France)

    2006 - 2007 * Provided consulting service to Chinese company and succeed in performing a great many exploits of commercial opportunities.
    * Successfully signed cooperation agreements between Chinese and French enterprises.
  • IKEA - Logistics Assistant (in Lyon, France)

    Plaisir 2003 - 2004 * Prepared goods through ERP software according to the sales & stock level.
    * Established sales & stock analysis reports.
  • SIEMENS - Commercial (in China)

    Saint-Denis 2000 - 2002 * Developed and managed clients to achieve sales targets with high sales growth.
    * Effectively organized local promotion activities to expand company brand.
    * Recruited ,managed and trained promoter team

Formations

Réseau

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