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Caroline PIRAS

UCCLE

En résumé

After 4 years experience in a web agency, I joined the e-commerce and marketing digital department of Delhaize Belgium as e-Commerce Business Development Manager.

My main mission is to develop the online grocery shopping experience on Delhaize.be, and identify new business opportunities to increase brand awareness, drive growth and generate online revenue.

I was especially responsible of the whole implementation of the Home Delivery service for the Belgian market. All aspects were impacted: human resources, supply chain, finance, IT, legal, marketing and communication, customer service... Thank to a close collaboration will involved departments and external partners, we made of this huge project a real success!

I am now focusing on the development of the digital communication channel strategy by building strategic partnerships and launching innovative projects.

Personal & professional skills:
- Project & people management
- Strong experience in online marketing and e-commerce
- Deep knowledge about marketing & digital trends
- Results oriented, well-organised, stress resistant and time-management skills
- Pro-active and dynamic problem solver

Mes compétences :
Stratégie digitale
Gestion de projet
Webmarketing
E-commerce
Communication online

Entreprises

  • Delhaize Belgium - Digital Business Development Manager

    2014 - maintenant - Develop the digital communication channel strategy in line with the business/marketing objectives
    - Optimize E2E customer experience
    - Drive new customer acquisition across multiple (digital) media
    - Manage online & offline campaigns
    - Build new partnerships
    - Implement innovative projects
  • PRODUWEB - Directrice des Opérations

    Liège 2009 - 2013 December 2011 to December 2013: Operations director
    Team leader of the digital department (25 digital specialists: webdesigner, webdeveloper, seo/sea specialists & project manager), planning resource management, workflow and intern process optimization, project management, advise clients about their e-marketing strategy, , monthly reporting to managing directors.

    January 2010 to November 2011: Quality&Planning Manager
    Team leader of the web developers (15 p), resource planning management, project management, support clients throughout their digital project, .

    October 2009 to December 2009: Quality Manager
    Project management, quality check of the websites delivered to our clients.
  • GROUPE ERT - Chargée de recrutement et des resources humaines

    2007 - 2009 E2E recruitment process (IT consultants), HR administration.

Formations

  • HEC-Ulg (Liège)

    Liège 2011 - 2013 Master

    Evening courses
  • Médicis Alternance

    Paris 2007 - 2008 DESS
  • Médicis Alternance

    Paris 2007 - 2008 Bachelor en Gestion des Ressources Humaines
  • Haute Ecole Leon Elie Troclet (Liège)

    Liège 2005 - 2007 Bachelier en Information et Communication
  • Haute Ecole De La Province De Liege Leon-Eli Troclet (Liège)

    Liège 2004 - 2007 Bachelor

Réseau

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