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Bernard BOUSSON

Bruxelles

En résumé

Trilingual, MBA with 20 years of proven track records in marketing & sales for International / National
Luxury goods Business environment (premium automotive) on both sides: dealers & manufacturers.
Solid Management experience of complex business network environment - handling a network of 25 Flagship
store's through 25 territories.

• Premium Brand management. Europe, Africa and Caribbean countries.
• Product Management (Solid premium automotive & Luxury goods Experience)
• Auditor & Trainer in Sales performance + product knowledge.
• Strong analytical skills, good communication & presentation skills.
• Autonomous team player
• Natural leadership with strategic helicopter view and hand's-on approach.
• Turnkey projects skills: applied to Automotive (Europe / Africa)
• Overseas Business Development (project leader)
• Customer conquest via strategic partnerships & Co-Branding
• Product & Brand Launch Management
• Marketing & communication (including social media).
• Team Management. Corporate standards


Mes compétences :
Team Management
Supply Chain Management
Presentation Skills
Territory Development
Team player
Analytical skills
Turnkey projects skills
Solid Management
Project Management
Profit and Loss Accounts
Product Management
Premium Brand management
Luxury goods Experience
Interpersonal Skills
Contract management
Branding
Brand Management

Entreprises

  • TRACTAFRIC MOTORS CORPORATION - BRUSSELS Business Unit Manager

    Bruxelles 2011 - maintenant Brand Management & optimizing a 25 retail store's Network throughout Europe & Africa.
    Handling 5 premium brands: BMW - MINI - VW - AUDI - MAZDA.
    Improving car manufacturer's relationship, quality of support and overall business.
    Boosting Business opportunities and Marketing for one main premium dealer's network in more than 25
    countries. Contract management, export & supply chain management. P&L responsibility. KPI reporting.
    Business & territory Development. Team Management: 10. Digital Marketing specialist (S.M)
  • Automotive Dealership Network - Sales & Launch Manager

    2010 - 2011 Sales & Launch Manager: Preparing a network of 4 dealers to handle Premium British Brand's Reselling in
    Premium Customer care for Sales & After Sales.
  • SAGARO - Automotive Communication Agency - Trainer & PR Consultant

    2009 - 2010 Trainer & PR Consultant for BMW & MINI, Worldwide
  • Team & Track-Day - Manager

    2006 - 2008 CORVETTE PERFORMANCE ACADEMY UG WORLDWIDE
    show management: Team leader: 12+
  • Product Management Consulting Company - Brand & Product Manager & Training & Product Manager

    2005 - 2011 . WHATACAR C° - Brand & Brand & Product Manager: Training & Product Manager
    Launch Manager for premium luxury products at international level.
    BMW - MINI - Mercedes-Benz - Land Rover - Jaguar - Audi - Lamborghini & Porsche.
    Key role: Transfer of product knowledge to importers & Headquarters management teams.
    Public & Press Relations.
    World Press Launch Events Coordination
  • Automotive Manufacturer - Training & PR Consultant

    2005 - 2009 Training & PR Consultant: Training Sales forces and Management teams to new range of BMW & MINI
    product for B4-R1 Area (Africa & Caribbean)
  • LAND ROVER Ltd - Car Manufacturer - WORLDWIDE Marketing Event Consultant & Lead Instructor

    2004 - 2009 Driving events & new model Launch Management Product Training & Launch Event Coordination
  • BAVARIA FILMS - (MOVIE MAKING STUDIOS) - Camera & Editing Assistant

    1999 - 2003
  • JAGUAR - LAND ROVER - High Performance Driver & Coach

    1999 - 2003 VOLKSWAGEN GROUP - JAGUAR - LAND ROVER - Nurburgring Test & Development Center) 's Coach & Racing Driver:
    High Performance Driver's Training & Industry Durability Tests conducted on the Nurburgring Nordschleife.
    Ferrari & Porsche Owner's club instructor
  • RTL-TVI - (TV & PRESS) - Journalist & TV Presenter

    1995 - 2002 Journalist and TV Presenter: Various Medias: TV, Newspapers, Magazine
  • EUROPEAN PARLIAMENT - (AUDIOVISUAL DEPARTMENT) - Press Officer

    1993 - 1999

Formations

  • Haute Ecole (Bruxelles)

    Bruxelles 2008 - 2009 Master of Business Administration

    ``GROUPE ICHEC - ISFC - SAINT LOUIS'' - FEBIAC BRUXELLES
  • Brighton Film School (Brighton)

    Brighton 1987 - 1988 Movie Making Director: Motion Pictures Movies (with honours)

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