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Anne-Laure DRENO

Rueil-Malmaison

En résumé

Pas de description

Entreprises

  • AstraZeneca - Global Brand Director

    Rueil-Malmaison 2015 - maintenant Leading the global commercial strategy of a product in Ph3 for asthma and BPCO
  • AstraZeneca - Sales & Marketing Director BeLux

    Rueil-Malmaison 2013 - 2015 Leading the Sales and Marketing organisation for Belgium and Luxemburg (~ 200mEUR)
  • AstraZeneca Belgium - Sales Director BeLux

    Rueil-Malmaison 2012 - 2013 Leading the sales organisation: 210m€ ~ 130 representatives, New channels, and Sales Force Effectiveness
  • AstraZeneca Belgium - Marketing Manager

    2011 - 2012 Marketing of a portfolio of 75 m€ (Respi/pain/mature products)
    Launch of new channels (service team, telemarketing)
  • AstraZeneca - Sales Force Effectiveness Director - Central&Eastern Europe Middle East and Africa

    Rueil-Malmaison 2008 - 2011 Management of an international team (6 people)
    In Charge of SFE and New commercial model for the Region (Sales Force deployment plan, training and capabilities of Sales force, implementation of new commercial channels such as service team in CEE)
  • AstraZeneca, Internation Sales and Marketing Organisation (ISMO) - Sales Force Effectiveness - Project manager

    2006 - 2008 Internal consutling to support countries (UK, Portugal, Italy, Turkey, Spain, Finland, Latin America) in the implementation of Segmentation and Targeting and Sales Force Deployment
    Development of internation guidelines and recommandation for sales force incentives and performance management
  • A.T. Kearney Paris - Associate

    2000 - 2006 Purchasing, due diligence, process and organisation redesign
    industry: Food industry, Automotive, Media
  • Lyonnaise des Eaux - Ingenieur projet

    Coubervoie 1998 - 2000 Design and optimisation of drinking water treatment plants - France and international

Formations

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