Anna-Karin FEVRIER

En résumé

Entreprises

• BUSINESS SWEDEN, SWEDISH EMBASSY PARIS - Consult

  2012 - maintenant - Consulting and conception of the pilot project Le Prêt(er)À Porter Suédois at The Swedish Institute in Paris, based on an existing swedish concept in Stockholm. A clothing library.
  - Choice of participating swedish brands.
  - Production of presentation material towards brands.
  - Meetings with Brands.
  - Choice of styles.
  - Constitution of test panel of french journalists and bloggers.
  - Choice of interior for the showroom.
  - Coordination and production of press material and invitation for the opening event.
  - Installation of Showroom.
  - Presence and speech at the opening event.
  - Coordination of French journalists and bloggers with Association of Swedish Fashion Brands for Mercedes Benz Fashion Week Stockholm.
  - Presence with journalists and bloggers at the Fashion Week.
  - Recap of press results and press trip for Business Sweden.
  

• LE BAL DES DEBUTANTES - Stylist/Consulting

  2012 - 2012 - Coordination between Haute Couture designers and Debs. - Pre choice of evening gowns, coordination of fittings.
  - Coordination with shoe designer team of Christian Louboutin for personalized shoes for all Debs.
  - Assistance and coordination of the shootings for different high end Magazines prior to the Bal.
  - Coordination hair and Make-Up.
  - Choice of jewelry for each Deb.
  - Coordination and presence att the Bal at the Crillon hotel

• Polhem Pr - Country Manager

  2009 - 2012 • Subsidiary set –up: Administrative / legal opening of the subsidiary, office location research, followed up the office rebuilding and furnishing
  • Organization of the successful official office launch event to the French Press
  • Budget and accounting management
  • Establishing the development and PR strategies for the office opening
  • Establishing personalized PR strategies and development of our clients
  • Day-to-Day contact with journalists and fashion editors. Targeting magazines in function of client’s communication and commercial strategies (image building, consumer oriented, social groups etc.)
  • Optimizing “shopping’s “
  • Organisation of Press days and events
  • Editing Press releases and news letters
  • Coordinating the creation of various press tools for the clients and the office: event invitations, look book shootings and printings, greeting cards, developing the “Press Room” in French for the POLHEM internet site etc.
  • Regular contact with printers, art directors, photographers, layout designers etc.
  • Contact with potential distributors
  • Reporting PR activity results on monthly bases to clients and CEO
  

Formations

• EMI-CFD (Paris)

  Paris 2005 - 2005

• EICAR - École Internationale De Création Audiovisuelle Et De Réalisation (La Plaine Saint Denis)

  La Plaine Saint Denis 2001 - 2002

• Esmod International

  Paris 1992 - 1995 Designer

Réseau

• Anabelle URSULET

• "hedge" Hégémon CHAIGNON

• Laura DIESBECQ

• Pauline PRODHOME