-
Elu Produit de l'Année Benelux
- CEO
2013 - maintenant
Un gage de qualité déterminé par les consommateurs eux-mêmes Le sceau «Produits de l’Année» dont se parent, chaque année, plusieurs dizaines de produits dans les rayons des grands magasins est le fruit d’un long processus de sélection. Tous les ans, dans 35 pays à travers le monde, les producteurs soumettent leurs nouveautés au choix des consommateurs. En Belgique, plusieurs milliers de personnes donnent leur avis sur les produits qui leur sont soumis et élisent leurs Produits de l’Année. Et cela dans de multiples catégories : boissons, hygiène du corps, hygiène de la maison, alimentation, petits articles ménagers, bricolage, jardinage, etc. Le logo rouge que les marques affichent sur leurs emballages témoigne de la nouveauté et de l’innovation que ces milliers de consommateurs ont reconnues dans ces produits. - See more at: http://www.produitsdelannee.be/presentation-2/#sthash.sErDGlVc.dpuf
-
Armando Testa Brussels
- Founding Partner & CEO
2009 - 2015
Armando Testa Brussels, located in the heart of Europe is a Pan European agency, delivering Cross Channels Communications services to challenging multi markets advertisers.
-
My Ephec
- President
2008 - 2015
Animation of the Alumni
-
Beejee Belgium & France
- CEO
2004 - maintenant
Branding & Data
« WE CREATE RELATIONSHIPS AND ENTERTAIN THEM »
Whether you do an ad, an app, a commercial, a direct mail, an email, a website, sell, rent or influence… in today’s world you need to use every single connection (digital or physical) with your brand to create a meaningful relationship with the consumers. Additionally from first sight up to an endlessly lasting relationship, entertain these relationships.
To do this, the magic of our business lies in the fact that we constantly need to balance our judgement between rational and emotional facts. We have to find the right balance, be well informed and surrounded by experts because wee need to evaluate the right ratio between technology and human insight in everything we do. Branding & Data is a reflection of this challenge. Mixing Branding & Data experts is a strong guarantee that human insights are based on true facts, that creativity is based on data proven insights and that the results of the newly established relationship are transformed into ROI based actions. These actions will entertain an on-going exchange between your brand and consumers.
In other words, communication that is made for the human brains, as balanced and sophisticated as this marvellous tool is! Meaningful, targeted, entertaining and ROI based communication.
-
REDLEG & Partners
- Founder & CEO
2004 - 2009
REDLEG is NOW ARMANDO TESTA BRUSSELS.SAME COMPANY, MORE TALENT!
-
Tagora
- CEO
2002 - 2004
One Marcom brand with all businesses under one roof making it the leading marketing services agency in Belgium - turnover 40 million €, gross margin 15 million €, Ebit 2 million €, +/- 150 people).
-
Best Of Group
- Chief Operating Officer
1999 - 2004
Director & COO of The Best Of Group and CEO of Tagora Group of Companies. Initiated the take over The of Best of Group responsible for overseeing the daily management and restructuring of the company reducing operating units from 26 to 6, personnel from 300 to 120, losses from 6,5 million € to profits of 1 million € in 1 year.This lead to the creation of the company Tagora in july 2002 as one brand with all businesses under one roof making it the leading marketing services agency in Belgium.
-
Equinox Communications
- CEO
1990 - 2002
CEO and founder of Equinox’ (holder of 70 % shares of the company). Started an integrated (advertising, promo, web, PR) communication agency (35 people, 4 million € gross margin and 1 million € Ebit).The agency was sold to The Best Of Group (company value 5,5 million €).
-
TRACES DESIGN
- COO
1989 - 1990
COO Traces Design – Brussels – Graphic & Stand design. Management of the company (mainly creative, sales & marketing team) with +/- 40 people. Clients included Scitex Europe, Quantel, Lotus Software, RMB, Fashion Brands, …
-
HDM International
- Group Account Manager
1988 - 1989
Group Account Manager HDM International (Now Dentsu BLD) – Brussels.Pan European advertising and publishing house working mainly for OKI printers, Lotus Software, Pioneer Car Audio, Seiko watches. Management of a group of 6 people and main income source. English spoken.
-
Saatchi & Saatchi
- Account Manager
Saint-Denis
1988 - 1988
Account Manager Partner Saatchi & Saatchi – Brussels. International account coordination for British Airways, Nabisco, Toyota light trucks, New Zeeland Kiwifruit.
-
IMPACT FCB
- Senior Account Excutive
1986 - 1988
Account Executive & Senior Account Executive Impact FCB – Brussels. Above the line communication for Sabena Airlines (worldwide coordination), North Sea Ferries, Nokia phones, Belgian Tourism Office in USA, American Express cards.
-
Lintas
- Trainee
1985 - 1986
Trainee Junior Account Executive Lintas – Amsterdam. Assisting an account group on Chefaro and Becel (Unilever).
