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Olivier GUILMAIN

En résumé

Experienced in Digital integration & Management in international and local companies, I have a passion for CRM and global integrated solutions.

As a SoLoMo and Digital Expert at Bosch and Siemens, I lead the digital vision of the company and manage the functional development of our solutions. My objective is to answer the needs of our customers and of the final consumers. I am also in charge of the business development and of the external relationships with partners and stakeholders. Finally, I manage the digital approach in a global perspective.

Spécialisations : Expert & Passionate in CRM, SoLoMo expert, Projects management, Team management

Want to know me a bit more?
Family, friends, business , sport (skiing, swimming), enjoy every minute of life, travel, fun, eat, spirituality, startups, mobile! A real geek of the first generation.


Mes compétences :
Strategie
Digital marketing
CRM/ Bases de données
Social media
Search engine marketing

Entreprises

  • Kiala - Marketing Manager Corporate

    2013 - maintenant - Responsible for the brand "Kiala" in Europe (positioning, budget...)
    - Leadership of the marketing team spread in several countries
    - Costumer strategy (offline & online)
    - Development of the consumer awareness & experience
    - Implementation of the new digital strategy
    - Implementation of the CRM stragegy
  • BSH - Digital & CRM manager

    2006 - 2013 Strategy (globale vision)
    As a SoLoMo & digital expert I am responsible for:

    - the development & integration of the digital into our Sales & Marketing
    strategy for B2C & B2B,
    - the elaboration and coordination with our Munich head quarter of the global
    digital transition.

    The main axes are:
    - Our B2C websites (+25%/year), B2B websites (+30% of orders) and e-shops
    (product, services, prices, SEO, SEA...).
    - The B2C and B2B CRM (database, direct mailing and emailing, newsletter,
    content...). In 2012, we launched « user flows » for all B2C touchpoints. In 2
    years we went from 10% to 45% of email/profil.
    - Social media (Facebook, Twitter, Youtube, Pinterest, crise management...).
    - Digital integration (augmented reality, digital catalog, mobile (ipads, QR...)).

    Team management
    My team (1 markeeter, 1 designer, 1 developer, 1 SEO/SEA) is implementing
    this entire online & CRM strategy internally and with external agencies.

Formations

  • Solvay Business School CEPAC (Bruxelles)

    Bruxelles 2009 - 2010 4 thèmes:Finance, marketing, Stratégie et exécution, Ressources humaines

Réseau

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