Nadine De Roy

http://www.auriga-int.com/

Auriga International Advance in dermato-cosmetology
Auriga International is a Belgium research based healthcare company involved in the development and marketing of innovative products in dermato-cosmetology using the latest technology.


My role is

For the major countries with distributor
- Set up or translate the marketing and commercial strategy for the network
- Analyze the targeting markets: size, competitors, possible actors, legal sides…
- Set up trainings, manage and measure the commercial teams to ameliorate always the tools for promotion, segmentation of the portfolio and customer’s follow up

For special market
- Website with an on line buying tool
- Analyze the possibility of new commercial lines
- Help solving problems in some specific country

Management of a sales team composed of 2 International Key Account Managers, 1 Travel Industry Manager and 2 Corporate Accounts back-offices responsible for Business Houses, Multinationals, Tour Operators and Travel agencies.
BtoB
At national level:
Acquisition of a new clientele niche in the leasing sector,
Setting up of a new pricing structure
At international level
Responsible for Belgian and Luxembourgian BtoB pricing policies
Responsible for pricing for multinationals with headquarters abroad
Contact with Avis international for European and worldwide contracts
Transformation of the web site into a “services to enterprise shop window”

Travel & Multinational Accounts
Re-organization of the department and introduction of CRM “Sales Force”
Relations with Avis Inc. and Avis EAMEA
Responsible of corporate and leisure politics
Development of a new extranet tool for International corporate travelers and travel agencies
Relations with specialized press

Targets reached:
Increase of inbound and outbound, re-organization and computerization of the international sales department and increase in the amount of tour operators, travel agencies and corporate portfolio

International Car Rental Company
-Operations manager of the Belgian network (27 sales outlets) and vehicle planning
Re-negotiation of contracts with Europcar agents with a new legal drafting
Launch of a personnel incentives scheme in the corporate stations
Transformation of numerous corporate stations into agencies
Conception and setting up of ISO 9002 certification in 2 pilot outlets
Re-organization of commercial vehicle planning in the sales outlets

-Sales Manager Belgium, and other position in the sales department :
Management of a sales team composed of 4 regional representatives and 3 sales administrators for customer
follow-up and loyalty (follow-up of offers, Europcar card program, customer data base price link
and their number of customer…)
Key user sales for decentralization of billing and after-sales services to Ireland
Sales key user for the preparation of a new Europe-wide integrated computer system from booking until
billing

Publicity company (above and below the line)
Responsible for Belgian customers and aquisition of new clients