Eliséo Manfron

LMS International is a full service partner for functional performance engineering, delivering virtual simulation software, testing systems and engineering services to automotive, aerospace and mechanical industries.

My role consists in developing and implementing the marketing strategy for the aerospace industry. This includes input into product development, go-to-market and lead generation on a worldwide basis. I work on a daily basis with the regional managers from EU, US, Asia, the local marketing teams and the product development team in HQ to ensure that sales get high quality leads from marketing program and is able to answer customer needs with appropriate products, sales argumentation and pre-sales support.

Telecommunications services including local, national and international telephony, higher-value broadband, internet products and services, and IT solutions.

As market manager for the SME, I was responsible for the marketing plan and its implementation on the Belgian market. This included the following tasks:
·Marketing Plan: segmentation, channel mix, dealer loyalty programmes
·Lead Generation: customer value programmes (below-the line and telemarketing)
·Intelligence: market and desk research, database management and data mining
·Marketing Plans: SWOT analysis, product-mix, pricing & communication-mix
·Management: 6 people

International Post Corporation is a marketing & IT services agency, owned by twenty postal administrations and based in Brussels. My role as Market Intelligence System manager consisted in delivering quarterly results on evolution of market share, brand awareness, image and satisfaction towards postal organisation and private organisations operating for international letters, parcels & express items.
The system was based on 30,000 telephone interviews per year conducted in 20 countries. Information was presented on graphical format (electronic) and used by marketing and sales departments of the postal organisations to define actions to increase loyalty or gain-back major customers.

Marketing Unit (CURRENTLY IPSOS BELGIUM, BRUSSELS) is a full service marketing research company offering consumer, industrial, media, advertising and loyalty (customer satisfaction, customer relationship and employee relationship) surveys.

Tasks and activities covered
·Customer contacts: prospecting, contract negotiations, presentations
·Surveys: defining methodology, sample, questionnaire, data analysis, reporting
·Field activities: 100+ focus groups and 100+ personal interviews conducted
·Management: 3 people