Corinne Rosinski

Corinne Rosinski

Managing Director, JPCR sa
 

En poste chez JPCR sa

Précédents : Unilever Belgique, Unlilever Belgique, Research International

 

Précédents : Solvay Business School

 

    En résumé

    Corinne Rosinski is Managing Director of JPCR s.a. Belgium, her qualitative market research agency, since September 2004. After graduating from Solvay Business School in Brussels in 1985, she joined Unilever Belgium where she has worked 19 years in market research (agency: Research International and manufacturer side), marketing and sales. From 1999 to 2004, Corinne was Head of the Consumer and Market Insight department of Unilever Belgium. In 5 years, she has contributed to a major evolution in the role of the market research department: from « data provider » to « consultant making impact » and to « leadership for growth ». Corinne has also been President of the U.B.A.(Union Belge des Annonceurs) Market Research Commission (2003-2004). She is Member of the Marketing working group of the B.A.B.M. (Belgian Association for Branded Manufacturers) since 2002. Corinne animates several seminars and trainings in the field of market research, consumer insights, creativity etc. She was a speaker at the annual Esomar Congress in Lisbon in September 2004, where she received the Award for the « Best Case History » with the paper « Market Research, a New Generation on the Go ». In her company JPCR, Corinne brings her expertise and passion in consumer insights to become “your Coach for Innovation”. Besides qualitative research, JPCR also propose original processes, involving the client’s teams: ‘Brand Innovation Generator’® (BIG), which is aimed at developing an inspiring and differentiating brand vision & identity to guide brand communication, innovation and to unleash new business opportunities, ‘Interactive Trend Innovation Shaker’® (ItIs), which is aimed at capitalising on “trends” to generate relevant innovations. In 2007, JPCR have launched their new on-line “participative” research platform Vox Populi® which consists of 3 pillars: - Vox Populi Blog®: a new generation of qualitative research - Vox Populi Idea Box®: the new creative and participative idea box - Vox Populi Quali-Quanti®: the depth of quali with the scope of quanti.

Parcours

Managing Director

Chez JPCR sa

De 2004 à aujourd'hui
Nous sommes un bureau d'études de marché qualitatif axé sur des approches innovantes et travaillant en partenariat étroit avec nos clients. Notre mission est d'être "Your coach for innovation" et nous proposons 3 types de services: - Etudes de marché qualitatives "off-line": groupes de discussion, ...
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Managing Director

Chez JPCR sa

 

Market Research Manager Iglo-Ola

Chez Unlilever Belgique

De 1995 à 1999
 

Research Executive

Chez Research International

De 1985 à 1988
 

Compétences

 
  • Brand identity
  • Consumer Insights
  • Créativité
  • Études de marché
  • Études qualitatives
  • Innovation
  • Insights