Bruno Ugeux
Managing Director, RIWAX
Bruno Ugeux joined The Post in 2003 and was appointed National Indirect sales Manager, Bruno Ugeux has played a key role in externalizing the sales of the main products of the Post towards the residential, and the soho, customers as well.
Prior to the Post assignment, Bruno generated, delivered and managed the sales channels, of ORANGE, and BASE, for KPN, Belgian subsidiaries where he innovated and optimized the customer recruitment process, by enhancing the front to end customer acquisition, experience and spearheading the Telecom retail, approach.
He took a large & decisive contribution to the success of a small Belgian company EXELL MAXIMA by enhancing their product portfolio and spearheading the company as the first MAC/PC Hardware, Software and peripherals retail reseller in Belgium. Today he starts a new company dedicated to SME's and partners it with strong executive professionals from the edition, the pharmaceutical industry, the telecom and informatics market.
Hands on, Entrepreneurial approach, Strategic planning, in sales & marketing, Store development, channel conflict management, Retail marketing.
Customer recruitment strategy, Campaign management
Business Development: market & product development, New product branding.NPD.
Product - Project, & People Management
3lingual: French, Dutch, English.
Executive purchasing.
Leadership and Management.
Communication process Management
Project Management framework
Finance for non financials
16 contacts2009 - 2010Merydian is a company devoted to helping innovative SME’s achieve market leading, differentiated, and profitable positions for their products and services.
Start up of own practice, specialized in taking senior management position for middle and long term; Servicing companies in need of senior project management, Sales and marketing B2C & B2B strategic plans, Commercial development, Retail channel creation, design, operational layout and development, Contract management and negotiation, Business plan, Brand strategies.Change management and people management
Present customers: Group Lagardère Be - Naville - Alvadis - Era
2007 - 2008The development and delivery of new business solutions directed towards Residential, SOHO & SME.
Senior project management
channel conflict management
2006 - 2008Liquidator at Subsidiary of the Post
(Privately Held; 11-50 employees; Printing industry)
January 2006 – Present (2 years 2 months)
For the Post, in charge of liquidating the assets and pay off the current debts of Arstore.
2003 - 2007The creation , the development and the delivery of a sales & marketing strategy for externalizing and optimizing the residential & SoHo products of the Belgian Post through existing and new distribution channels.
The generation of a new B2C commercial distribution for the belgian Post ( F1, petrol stations, grey channels press shops, e shop.)
Designed and delivered business solutions to monitor and mitigate channel conflict management
2003 - 2005For the Post, in charge of the company Arstore.
Opex reallocation
Advisory work to Post senior management
1999 - 2003The generation, delivery and management of a new distribution network
The development and delivery of a CRM structure: set up of a company “customer centric” development of IT tools.
The building of a successful training and staff development program.
Negotiations with local authorities,
Advisory work on international corporate level.
Team leadership: recruitment of 182 staff
The development and delivery of short & long term sales & marketing strategies.
8 direct reports.
1993 - 1999Sales, Marketing & Purchasing director
Leadership in PC computer sales in the retail sector
in charge of driving performance via:
1. The development and delivery of an improved product marketing integrated strategy
2. the generation of a qualitative personnel coaching framework.
3. The generation of qualitative customer recruitment program
4. Improved and measurable communication program
5. Advisory work to CEO
