Amaury THOMAS
COMMUNICATION EXPERT - 1-TO-1, LOYALTY & PARTNERSHIPS, ORANGE BELGIUM (MOBISTAR)
I am currently 26 years old and work as Communication Expert for Orange Belgium (Mobistar) since September 2010.
Having always been attracted by communication and advertising domains, I tried, as soon as I had the opportunity, to discover the various sides/aspects of this creative and exciting world.
In a nutshell, my education combined with my work experciences allowed me to work inside both creative agencies and advertiser.
This led me since now one year and half to the heart of Communication Department from one of the leading telecom provider within Belgian market, Mobistar (Orange Belgium, Brussels).
Benefiting from almost permanent 360° visibility in such an innovative and dynamic industry, this experience offers me a "continuous learning & improvement program" within an international work environment.
Hence, I aim each day at enhancing my management, reactivity & communicator skills.
89 contacts1-TO-1 DIGITAL & PRINT
- Strengthened and managed all 1-to-1 Residential communication campaigns: e-mailings, direct mailings, invoice inserts, e-newsletters, and customers’ magazine.
- Analyzed, supported and reviewed Marketing briefings for all lines of business (Prepaid-Postpaid-Mobile & Fix Internet- TV-Packs).
- Developed and set up an effective Customer Lifecycle Management in collaboration with Marketing.
- Enhanced and integrated stronger link between Social Media and Customer Based Media (e-newsletter/Magazine).
PARTNERSHIPS (Red Bull Mobile, VT4 Mobile, PLUG Mobile)
- Ensured efficient 360° communication launch campaigns for prepaid partnerships offers (ATL: TV-Radio-Web-Social, POS material, Brand Activation material, 1-to-1, events).
- Supported and challenged Marketing Dept in defining long term communication strategy and products positioning.
- Coordinated, planned and developed coherent/effective above the line campaigns and POS material to reach Marketing & Sales objectives.
LOYALTY PROGRAMS
- Managed and optimized all punctual and recurrent communications related to both prepaid and postpaid loyalty programs: 1-to-1, website management, digital gift catalogue, events, shootings.
- Supported and challenged Marketing on briefings and contact plan elaboration.
- Enhanced and developed link between prepaid loyalty program and Social Media.
2010 - 2011FULL TIME CONSULTING FOR ORANGE BELGIUM (MOBISTAR)
- see above description
2009 - 2009- Ensured follow-up on below & above the line campaigns (TV & Radio billboards, leaflets, packaging, events)
- Managed and organized an internal launch campaign for a professional communication blog
- Created and managed implementation of transversal supporting tools for the Communication Department: Reporting & Project Management Tool – Archiving & Visuals Database Tool.
- Enhanced Communication Dept processes, governance and management tools to prepare ISO standards accreditation (Quality/ Environment/ Health & Safety).
2008 - 2008- Managed creation, logistics, budgets and implementation of business events/travels (team buildings, seminars, incentives, international business travels, product launches).
- Ensured efficiency and problem solving during events/travels through adaptation and reaction skills.