Stijn Vermeulen
Managing Director - Partner, element61
Working in these areas since 1991, Stijn Vermeulen (43) is an expert in Performance Management in terms of both vendors and product offerings and the practical project implementation of these technologies. Stijn has a Commercial Engineer in Management Informatics- degree (KULeuven, Belgium) and an MBA in Applied Marketing (Institut d'Administration des Entreprises, Aix-en-Provence, France).
In 1994, he introduced Business Intelligence technology at the Marketing & Sales departments of Henkel Benelux. After 2 years, he was called to the Corporate Headquarters in Germany to head the international Marketing & Sales Data warehouse-project of Henkel Group.
After having gained experience in business development of Business Intelligence technology at Gentia Software, he joined start-up Norkom Technologies in 1998 as first employee outside Ireland. Stijn served as Regional Director at this leading Analytical CRM company.
In June 2001, Stijn joined Cognos as Managing Director Belgium & Luxembourg. During his 5 years at Cognos Belux, Stijn doubled revenues from 8 million € to 16 million €, the team grew from 15 to about 40 people and market share increased from 15% in the Business Intelligence Market to over 25% in the combined Business Intelligence & Financial Analytic Applications (CPM) market space.
In May 2006, Stijn left Cognos for a sabbatical of 8 months, following which he co-founded element61, where he focuses on business development, marketing & general management.
165 contactselement61 is the thought leading Performance Management consulting company in the Belgian marketplace.
We believe in the convergence of Business Intelligence and Corporate Performance Management (Financial Analytic Applications) in a single architecture of Performance Management. The currently often seen disintegrated and departmental approach to these initiatives inevitably again leads to inconsistent processes, data flows and islands of information. We help define the framework that helps prioritize and align the different projects company-wide so that the real promise of better managing the performance of the organization is achieved.
Founded in March 2007, element61 is a partnership of experienced Business Intelligence and Performance Management professionals. We form a Center of Excellence that has both the capacity and the quality large organizations require to successfully implement Performance Management.
2001 - 2006Cognos ( www.cognos.com ) is the world leader in Corporate Performance Management, Business Intelligence (BI) and Enterprise Planning software for the enterprise. In Belgium, Cognos currently employs 40 people and serves over 300 customers. The operation focuses on Sales & Marketing of the Cognos solutions in the local maket through both a direct & indirect (system integrators & Big 5) model.
1998 - 2001* Norkom Technologies ( www.norkom.com ) develops and markets solutions for Analytical Customer Relationship Management (CRM). The company, headquartered in Dublin, operated in Belgium, the Netherlands, France, Sweden, Israel, the UK and the US. Norkom Technologies specialized in the insurance, retail financial services and telecom sectors and the mail order business.
* Norkom Technologies was established in March 1998 and reached revenues of $ 15 million in its third year. After about 3 years, 250 people are employed, of which 25 in the region B-NL-FR. The company's flagship product, Alchemist, predicts the behaviour of suspects, prospects and customers based on analytical models.