Kenneth de Maeyer

Kenneth de Maeyer

Senior Consultant, The House of Marketing

Currently employed at The House of Marketing

Previous: The Ring Ring Company, Space Verandas, Gaming 1, Groupon, Unigro, Royal Boch, The House of Marketing


Previous: Vlerick Leuven Gent Management School, HEC-Ulg



    With experience in Marketing and Online Marketing for big organizations and SME's, my major achievement is the creation of a corporate and e-commerce website for a manufacturing company as well as the design of all the processes underlying the order system and the communication towards the customers. Belgian, Multilingual and Tech Savvy, I built marketing strategies and action plans to Increase brand visibility on various channels for companies acting in various industries. Active Vlerick Business School Alumni and HEC-ULg Alumni, I mingle and network at alumni events as much as possible in order to become a better marketing profesionnal. Recently I joined the J Boye Benelux Digital Managers Group, a wide group for experienced digital managers who are responsible for their organisation’s digital presence and ensuring it is effective for communication. We meet to share and learn in confidence by discussing case studies, challenges, opportunities and what works. Specialties: e-business | strategic marketing | Online Marketing | business development | Online sales | Online Communications | Online marketing initiatives | web content management | affiliate marketing | display marketing | social media | web analytics | Direct mailings |


Senior Consultant

At The House of Marketing

From September 2015 to Present
ASSIGNMENTS Sector: Banking Function: Digital Campaign Manager Activities: Short and Mid Term Communication Plan for Trading Activities

Marketing Manager

At The Ring Ring Company

From March 2014 to August 2015
Competencies developed: - Online Lead Generation via Website - E-Mail Marketing via MailChimp - Social Media Marketing (Twitter Ads, LinkedIn Ads) - Community Management via Hootsuite - Search Engine Advertising - Search Engine Optimisation - Web Content Management via Wordpress - Offline...
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Marketeer (Freelance)

At Space Verandas

From October 2013 to February 2014
Competencies Developed: - Online Lead Generation via Website - E-Mail Marketing - Social Media Marketing - Community Management - SEA - SEO - Offline Marketing (Press, Events (Batibouw))

Marketing Manager

At Gaming 1

From August 2012 to October 2013
For, & - Marketing and Communication plan - Online Marketing Strategy - Reporting About Marketing Campaigns - Optimize Subscriptions and Deposits - Implement & Optimize CRM - Community Management & Online Reputation - Marketing Actions on the field - E-Mail...
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Marketing Manager

At Groupon

From January 2012 to August 2012
- Elaborate and execute communication strategy - Build and implement marketing plan - Manage public relations - Guarantee a good execution of marketing operations - Manage Groupon Affiliate Program in Belgium - Manage Groupon Display Marketing Activities in Belgium - Animate and coordinate...
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At Unigro

From June 2011 to December 2011
- Coordinate web evolutions and web maintenance - Reporting on the online sales chanel via Google Analytics and Adobe Omniture - coordinate several projects with external partners e.g. product recommandations and multivariate Testing - Activate customers and prospects via Twitter

Marketing & Web Manager

At Royal Boch

From December 2009 to April 2011
- Build and maintain the e-commerce website - Build and update the corporate website - Create and activate social media accounts on Facebook, Twitter and Foursquare - Create and manage Adwords account - Manage e-mail marketing campaigns - Manage relations with newspapers - Provide customer...
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Junior Consultant

At The House of Marketing

From August 2007 to December 2009
Interim manager / Project manager / Consultant for clients wanting advices requesting marketing expertise e-business at a belgian utilities giant: - Build strategic vision of the retail website - Redefine corporate communications website - Create efficient dashboards Marketing Business at a...
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Vlerick Leuven Gent Management School, Leuven

Distinction, Master in General Management

From September 2006 to July 2007
Program ranked 8th in Europe for ‘value for money’ by the Financial Times 2013 rankings for Masters in Management programs. It is Vlerick’s oldest and most recognised Masters program. This Intensive master program is giving a solid grounding needed in all core management domains to maximise career...
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HEC-Ulg, Liège

Distinction, Master in Management Engineering

From September 2000 to June 2006


  • Digital Advertising
  • E-Commerce
  • Google analytics
  • Marketing management
  • Online Advertising
  • SEA
  • SEO
  • Strategic marketing

Langues parlées


Centres d'intérêt

  • Go Karting
  • Golf
  • Motocross
  • Snowboard