Christiane Waterschoot

*Premium member
Christiane Waterschoot

Conseil en Communication, C-Marketing

Bruxelles, Belgium
You may also view this profile in French

Her background

  • Today
    2014
    May 2011

    Conseil en Communication

    C-Marketing

  • Today
    2010
    2007

    Marketing Communications Manager

    •Créer l'identité visuelle de Doosan Infracore Construction Equipment
    •Harmoniser et optimiser la communication marketing des 4 marques (Bobcat - Doosan - Montabert - IR Portable Power) de l'entité.

    •Elaborer le budget et la stratégie marcom en collaboration avec les Business Units, les fonctions Vente & Après-Vente et le Management.
    •Engager et coacher une équipe de 12 managers & spécialistes
    •Sélectionner, négocier et développer des partenariats durables avec des spécialistes externes: agences RP et créative, agences multimedia et web, imprimeurs, bureaux de traduction, copywriters.
    •Intégrer la comm au processus NPD et assurer le lancement des nouveaux produits
    •Créer des outils marketing pour les distributeurs et partenaires.
    •Coordonner et développer un réseau européen d'agences RP.
  • Today
    2006
    1997

    Marketing Services Manager

    Ingersoll Rand / Bobcat

    •Créer et développer un nouveau département regroupant tous les services de communication de l'entreprise.
    •Harmoniser et optimiser tous processus de publication (écriture, traduction, production, distribution)
    •Gérer le changement: transformer le département, passer d'un service de "reproduction de documents américains" à un service de “création de publications spécifiques pour le marché européen ”
    •Définir et instaurer des règles de localisation pour la traduction des manuels techniques, dans le respect des normes européennes. Gérer et validater les bases terminologiques spécialisées - en 24 langues.
    •Gestion lean: piloter la conversion des autocollants de sécurité > symboliques (réduction des coûts de production de plus de 1M€/an).
    •Lancement d'un système d'impression à la demande (commande en ligne) pour éliminer les coûts de stockage et accélérer le time to market.
    •Constituer une "knowledge base" pour les distributeurs.
  • Université Catholique de Louvain

    Anglais - Allemand
    Philo & Lettres, Philologie Germanique

Her skills

  • Web 2.0
  • Traduction
  • Manager
  • E marketing
  • Copywriting
  • Consulting
  • Communication
  • Conseil
  • Branding
  • Réseaux sociaux
  • Relations internationales
  • Marketing multicanal
  • Coaching
  • E-marketing
  • Communication marketing
  • Audit

Her languages

  • French
    ****Mother tongue
  • English
    ****Bilingual
  • German
    ***Fluent*
  • Dutch
    **Intermediate**
  • Italian
    *Beginner***

    Her hobbies

    calligraphy - reading - walking - photography

    Her keywords

    managementmarketing communicationbrandingadvertisingpublic relationscorporate communicationB2B promotionsdirect marketingdigital marketingsocial mediatranslationslocalisationcopywritingeditinginnovationchange management

    About her

    C-Marketing offers consulting and marketing communication services to any size of business.
    Our specialty: marketing with a human touch in a blend of traditional, digital and mobile marketing.

    We help entrepreneurs create and promote their image and reputation to gain and retain customers.

    We help small and medium businesses connect with customers and promote products and services more effectively . We orchestrate the creation, translation and production of any commercial and technical publications and presentations, emailings, newsletters or customer magazines. We audit and optimize websites, create company blogs and manage their online presence.

    We help larger companies deploy international marketing communications. We partner with marketing departments and external specialists to improve channel communication, develop "glocal" communication plans and accelerate product launches, branding initiatives or any other promotional project.

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    Previous Experience:
    30 years of experience in marketing and technical communications within large multinational corporations, leading and coaching multicultural teams of creative specialists and communicators and developing partnerships with various European agencies and suppliers.

    Main accomplishments:
    •Rebranding after merger & acquisitions
    •Deployment of pan-European PR and ad campaigns (on and offline)
    •Creation of B2B promotion campaigns (print and digital)
    •Creation and localization of product and technical publications
    •Supervision of all printing and creative processes
    •Integration of traditional & digital media into a coherent mix

    Main characteristics:
    •Stress resistance, fast decision making, ability to prioritize while keeping customer focus
    •Ability to work independently and in a matrix organization on cross functional projects

    Her activity on Viadeo

    She is a member of 2 groups

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