Bruno Ugeux

Development of new business solutions directed towards SOHO & SME.
Development of strategic projects such as a MVNO.

asset partly acquired by ECF, dutch based company.
Assigned to realize the remaining assets and liquidate the liabilities.

Externalization of sales through 4.800 new channels: (Large distribution & retailers)
Set up of an Account management coordination of the Post offices
Set up of a cost benefit analysis.
Development of new “all in one” products ranges for the new channels
E-shop.
Business turnover: 241 Mio€ (2006)

Small asset from the Post: Artis Historia, specialized in Direct marketing.
Edition of game- educative books for children and teenagers, and active people as well.
Customer recruitment system based on a very successfull loyalty system.
Assigned to audit the company for the Post.

Direction of the shops network. Customer recruitment strategy.
Set up of a Brand change (Orange to BASE)

Creation and start up of a new distribution network
Team leadership: recruitment of 182 staff
CRM: set up of a company “customer centric” development of IT tools.
Successful training and staff development program.
Negotiations with local authorities,
Corporate leadership collaboration
Development of short & long term sales & marketing strategies.
8 direct reports.

Change program leading.
Number One Computer Retail channel in Belgium.

Organisation management optimisation
Successful marketing mix integration.
Set up of a category management structure.( 5000 references, 39 categories).
Results: Sales & marketing Leadership on Belgian retail market
Staff : 11 people.

Set up of a sales structure of PC & Peripherals products in the B2B and B2C.
Edition of a monthly corporate sales catalogue for our customers.

In charge of the commercial administration. Sales to large and middle sized companies. Turnover : 10 Mios €.

Volume purchase contract to the customers of the Pharmaceutical/Petrol sector