Aurélien Renard
Director of Marketing & Business Development, Market, Social & Opinion Research
I have 7 years of experience in international consulting organisations and 5 years of experience in Business Development and Marketing.
I joined Gallup and its Market, Social & Opinion Research Dpt., Region Europe, in 2006. As Director of Marketing & Business Development, my main functions cover business strategy and development, marketing and communications and the management of European-wide projects. In addition I am involved in some consulting projects and policy and behavioural economics analysis.
I studied in France, the US and UK and hold a Masters degree in Management from Audencia Nantes School of Management and a postgraduate degree in Contemporary European Studies from Institut d'Etudes Politiques de Paris (Sciences-Po) and the University of Bath. I previously worked in the Marketing Consumer Intelligence department of Philips Consumer Electronics in Amsterdam and at the French Embassy in Brussels in the Office for Economics and Commercial Affairs. Before joining Gallup, I was a consultant for a Brussels-based Public Affairs consultancy where he was mainly involved in policy analysis and consulting, with a focus on ICT, research and innovation.
I speak French and English fluently, and have notions of German and Italian.
Specialties
Marketing and business development strategies
Branding and identity
Media relations and PR activities
Business negotiation
Partnership and funding opportunities at EU level
Consulting and advisory services
Pan-European project management
Public affairs
Research and analysis
Director of Marketing & Business Development, Market, Social & Opinion Research Dpt., Region Europe, GALLUP, The Gallup Organisation Europe, The Gallup Organization
- Designing and implementing marketing, communications and business development strategies
- Coordinating specific marketing actions towards the EU Institutions in the frame of the European Commission’s Flash Eurobarometer programme
- Developing new concepts, product/service lines and consulting projects around measurement
- Identifying new opportunities, prospecting sales and managing client acquisition in Europe
- Writing business proposals and conducting business negotiations with international clients
- Liaising with, and advising key customers on methodologies and processes based on their strategies and specific needs (incl. EU Institutions, European and international organisations, private sector, civil society organisations)
- Identifying and responding to calls for tenders, monitoring and seeking funding opportunities and potential partners
- Managing pan-European projects (incl. communications, public and media relations, corporate relationship, political event organisation, consortium building and fundraising) in various fields (including but not limited to the Balkans, South Asia, the Euromed region, EU communications, Citizens’ quality of life in urban areas, Wellbeing, Sustainability, Entrepreneurship, Job creation and SMEs, Family-owned businesses, Innovation, Global affairs and security)
- Occasionally, undertaking social research, and policy and (behavioural) economics analysis.
2007 - 2010
2006 - 2007
2004 - 2006
2004 - 2004