Arnaud PETRE

Marketeer and psychologist, I am interested in almost 10 years of neuroscience research and marketing at the University of Louvain in measuring advertising unconscious influences and their impact on consumer behavior. Neuromarketing pioneer, consultant and coach since 2000, I founded "Brain Impact SPRL" consulting firm that provides neuromarketing advanced tools to understand the conscious and unconscious aspects linked to brands and advertising (pre / post-tests , fMRI scanner, ...). Lecturer at various universities and business school It's always been a pleasure for me to put my skills to help the non-profit and NGO's sector to change the consummer and citizen behavior (eg WWF, CESE-Energy Consil European Commission, Energy Cités-...).